INDIGO
 

Brief: BBVA wanted to create a iniciative which would solved a utility to young people (Z and Y Generation) and it would be able to connect the social and environmental values shared between both of them (BBVA and target). 

Idea: we proposed to created the first ecofriendly date in streaming in social media (Instagram) to connect with them through entertainment.

Billboards

10.000

Simulation

Social Media

500.000

Simulation

Own Media

100

Simulation

Earned Media

1.000

Simulation

Finalist project of the awards “Premio Jóvenes Talentos INSPIRATIONAL 2019” 
Authors: Ángel Tejeda & Raquel Gormaz
Mentor: Jose Olivares Universidad Nebrija

BETIS ENERGÍA PLUS

Ojeadores de Pasión

APPLE

Morse