INDIGO
 

Brief: BBVA wanted to create a iniciative which would solved a utility to young people (Z and Y Generation) and it would be able to connect the social and environmental values shared between both of them (BBVA and target). 

Idea: we proposed to created the first ecofriendly date in streaming in social media (Instagram) to connect with them through entertainment.

    Billboards

    10.000

    Simulation

    Social Media

    500.000

    Simulation

    Own Media

    100

    Simulation

    Earned Media

    1.000

    Simulation

    Finalist project of the awards «Premio Jóvenes Talentos INSPIRATIONAL 2019» 
    Authors: Ángel Tejeda & Raquel Gormaz
    Mentor: Jose Olivares Universidad Nebrija

    BETIS ENERGÍA PLUS

    Ojeadores de Pasión

    APPLE

    Morse