CUENTO A CUENTO
Brief: Ecoembes wanted to capitalize Environment World Day and connect the concepts “recycling” and “environment” generating conversations in social media.
Idea: we thought in creating the first collaborative book about environment in Instagram taking advantage of new instagram updates which allowed to create a chain of stories between users.
Measurement: it is created a background in Ecoembes Instagram focus on these users to guide and estimulate them to follow with the story through instagram stories. All this process was carried by three different influencers who leadered three teams “Water Team, Air Team and Land Team”.