CUENTO A CUENTO


Brief: Ecoembes wanted to capitalize Environment World Day and connect the concepts “recycling” and “environment” generating conversations in social media.

Idea: we thought in creating the first collaborative book about environment in Instagram taking advantage of new instagram updates which allowed to create a chain of stories between users.

Measurement: it is created a background in Ecoembes Instagram focus on these users to guide and estimulate them to follow with the story through instagram stories. All this process was carried by three different influencers who leadered three teams “Water Team, Air Team and Land Team”.

Print Media

100.000

Simulation

Billboards

10.000

Simulation

Digital

200.000

Simulation

PLV

10

Simulation

Project in collaboration with TBWA Agency, Ecoembes and Antonio de Nebrija University.
Authors: Carmen Goberna, Celia Tejedor, Pamela Ortega, Raquel Gormaz and Sergio Quereda.

SANTANDER

Saca Pecho

SANTANDER

Entropía