Brief: Huawei wanted to launch to market a new product “Huawei Nova” and they want to guide it to Z Generation. All of this process had to create a good brand experience between both of them.
Idea: based on two important insights from this Generation, we could confirm that:
– They pay attention only for 8 seconds
– Their independent attitudes led them to having an entrepreneurial spirit
We proposed “Countdown – 8″ to fight for your dreams”, a cockfight in which each opponent defend its business idea in front of a jury, creating an 360 experience around of it like a contest.