Brief: Finding a new use of a product or brand which until now we haven’t thought about it like this.
Background: Summer is coming and there will be many people enjoying their holidays at the beach.
A lot of them will buy amazing floats with fun shapes for having fun at the sea.
People relax so much with them that they lose track of time and as a result they get deeper into the sea little by little.
Idea: My proposal is about a new mobile app connected to an Samsung float to track the distance between user and the shore of the beach.